Mixm8 is a new virtual world aimed at music lovers being developed by Outso. Mixm8 will deliver value to the mp3 experience which has been diminished through piracy and illegal downloads. In Mixm8 you will be able to meet new friends, organize and attend music gigs and create your own apartment to entertain in and share your musical passions. These individual spaces can be personalized with furniture, decor and works of art. Commitment has already been shown to the current prototype by online shops and holders of back catalogues such as Xpressbeats, Ninja Tune and War Child as well as independent, alternative artists such as Dan Le Sac vs Scroobius Pip.
Outso are launching a micro site 13th January as a forerunner to the virtual world which is due winter 2009.
" Although the virtual world is not yet open we are releasing a micro-site for Mixm8 which will include a news blog, music quiz, music player and forums. We believe in building a community from the early stages so users feel they have had involvement from the very start. This builds quality and encourages game play. We are keen to build both user and artist engagement for the microsite and both established and unsigned acts will be able to increase access to and revenue from their music " - Matthew Hughes, Community Manager & Producer
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