offer Windows Live Messenger services to the mass market of mobile
subscribers through a new Windows Live Messenger client application
that comes pre-installed on phone Subscriber Identity Module (SIM)
cards. The Gemalto application, named SIMessenger, is the world's
first Microsoft-certified instant messaging SIM client solution.
Gemalto's SIMessenger enables users to easily keep in touch with their
Windows Live Messenger contacts from their mobile phone. SIMessenger
offers an intuitive menu that allows subscribers to access their
Windows Live Messenger environment with an experience similar to what
they get when accessing it from a PC. SIMessenger also automatically
launches when they switch their handset on, so they can start chatting
immediately.
SIMessenger's user-friendly interface enables quick and easy
navigation, so that users retrieve the messaging service they are
familiar with while on the move. To date, three operators have
successfully deployed SIMessenger: Oi in Brazil, Personal S.A. in
Argentina and Movistar in Peru. Gemalto has already delivered close to
5 million SIM cards embedding the Windows Live instant messaging
application.
"Through our alliance with Gemalto, we are able to greatly expand the
reach of the Windows Live Messenger experience on mobile to new
markets and more consumers," said Tom Bailey, senior director of
product management for Windows Live for Mobile services. "SIMessenger
will enable the masses to easily use the popular Windows Live
Messenger to communicate with the people they care about while on the
go."
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