New Payment Processing Service Provides Opportunity for Broadcasters and Online Businesses to Create Sales and Fully Utilise Video Advertising
Voice Commerce Group, a leader in payment systems, today announces the launch of VoicePay TV , a new payment processing service that enables any product or service to be sold instantly via any TV or IPTV programme.
The system enables businesses that have signed up to the service to place a VoicePay logo, free-phone number and unique VoicePay product code into any video advertisement. When a customer sees an advert showing a product they wish to buy, they call the VoicePay number and authorise the transaction by 'signing' for purchase with their voice. A demonstration of the service is available on voicepay.tv.
Businesses benefit almost immediately as there is a much shorter gap in the purchasing lifecycle between grabbing a customer's attention and selling them the product - they no longer need to rely on the customer to remember their advert or product before visiting the retailer's website at a later date. Businesses can also now see a measurable return on investment from advertising - all incoming calls from customers can be traced back to product codes from exact adverts and locations, allowing businesses to monitor the effectiveness of certain campaigns. The VoicePay network already covers over 50 countries and is fully integrated with the Visa and MasterCard networks.
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