IBM has announced its intent to acquire the strategic messaging service assets of Outblaze, Ltd., a privately held provider of online messaging and collaboration services, based in Hong Kong. Building on IBM Lotus' market leadership in messaging software, the asset acquisition will accelerate the delivery of affordable, Web-based e-mail services in a software-as-a-service (SaaS) model.
With more than 10 years of experience, Outblaze was one of the first companies to offer a fully hosted multilingual e-mail service and now supports over 40 million users. Outblaze's proven online Web-based messaging service offers unique capabilities for branding and administration. Today, Outblaze operates one of the largest online service platforms for the provision of private label e-mail, collaboration and social media services for other service providers, telecommunications operators, corporations, academia, media and publishing companies.
The Outblaze messaging service will be part of IBM Lotus' Project "Bluehouse." "Bluehouse" is IBM's online social networking and collaboration service designed for business and currently in open beta (http://bluehouse.lotus.com). "Bluehouse" helps people work together more quickly and easily beyond the boundaries of their organizations. Within the service people can share files, chat, participate in online meetings and network over the Web.
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